Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, today unveiled plans to unlock ongoing special content for Hot Wheels Unleashed. Three Hot Wheels™ Passes will unlock a set of special DLC content from Hot Wheels originals as well as from Barbie, DC™, Masters of the Universe, Street Fighter™, Teenage Mutant Ninja Turtles and OEMs like Aston Martin, BMW and McLaren™ and many others. Free and premium DLCs will also be released periodically, and may feature vehicles, track builder modules, customization items and exclusive themed expansion sets introducing new environments. Players will also have the chance to join Racing Seasons, limited-time challenges with new vehicles and special rewards.
Hot Wheels Pass Vol. 1 will be available at launch and includes ten vehicles coming from brands like Barbie, DC™, Street Fighter™ and Teenage Mutant Ninja Turtles, three customization packs and three track builder modules. It will also include a Batman DLC expansion from DC™. Details on HOT WHEELS - Batman Expansion and Hot Wheels Passes Vol. 2 and Vol. 3 will be announced at a later date.
Hot Wheels Unleashed will feature 66 vehicles from some of the most iconic pop culture brands at launch such as the Batmobile from DC™, Party Wagon from Teenage Mutant Ninja Turtles, Snoopy from Peanuts, K.I.T.T. from NBC’s Knight Rider and the Time Machine from Universal Pictures and Amblin Entertainment’s Back to the Future and more.
As the #1 selling toy in the world*, Hot Wheels is the global leader of vehicle culture. For the last fifty plus years, Hot Wheels has proven its influence on car culture with legendary design and epic performance. Today, Hot Wheels has become a global powerhouse franchise, with immersive live and virtual events across the globe, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
Hot Wheels Unleashed launches globally on Sept. 30, 2021 on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store).
For more information and where to pre-order, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developer in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as own IPs Ride and Gravel. For more information please visit www.milestone.it
The group’s publishing activities, marketing and distribution extend throughout Europe, America, Australia and Asia. Koch Media has more than 25 years of experience in the digital media business and has risen to become a leading global publishing partner. The Koch Media Group runs a multi-label strategy with fully owned publishing units such as Prime Matter, Deep Silver, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.
Additionally, as global publishing partner Koch Media has formed long-term multi-national publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, CI Games, Giants Software, Kalypso, Koei Tecmo, Konami, Paradox, Sega, SNK, Square Enix, Techland, Tripwire, Warner Bros, and many others.
With its parent company in Höfen, Austria, and the Publishing HQ in Munich, Germany, Koch Media owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
The Koch Media Group owns nine game development studios: Deep Silver Volition (Champaign, IL / USA), Deep Silver Dambuster Studios (Nottingham / UK), Deep Silver Fishlabs (Hamburg / Germany), Warhorse Studios (Prague / Czech Republic), Milestone (Milan / Italy), Voxler (Paris / France) , Flying Wild Hog (Warsaw, Kraków, Rzeszów / Poland), Free Radical Design (Nottingham / UK) and Vertigo Games (Rotterdam /The Netherlands). Additionally, the Koch Media Group collaborates with numerous independent development studios around the world.
Part of the Koch Media Group is also Koch Films, a leading European independent film distributor with business primarily in Germany, Switzerland, Austria and Italy as a cinema, TV, online and Home Entertainment distributor. The Koch Media Group also owns Gaya Entertainment, a leading video game merchandise company in Munich, Germany, and the Quality Assurance Facility in Olomouc, Czech Republic.
Koch Media is an Embracer Group company.