Theale, UK - December 21st 2021, Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, announced today that critically acclaimed Hot Wheels Unleashed™, the action-packed arcade-style racing experience, sold one million copies worldwide across both physical and digital since its launch on September 30, 2021, making it Milestone’s fastest-selling title ever.
“Ever since we announced Hot Wheels Unleashed back in February, we’ve received thousands of love messages from fans. This milestone is the umpteenth display of affection of our passionate community,” said Luisa Bixio, CEO, Milestone.
“Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. We’re proud of this exciting milestone, and we look forward to even more fans discovering the game and new upcoming content as we head into 2022.” Andrew Chan, Head of Digital Gaming, Mattel.
Hot Wheels Unleashed™ offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels® vehicles with different attributes and rarity levels that players can customise with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customise tracks in any game environment and share them with the game’s community.
Hot Wheels Unleashed™ is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). For more details, visit the official website [https://hotwheelsunleashed.<wbr />com/]
As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
For more information about Koch Media, please visit Kochmedia.com or follow Koch Media on Twitter, Instagram, <wbr />YouTube and Twitch. For assets, trailers and product details please visit the Koch Media Press Server.
*Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 202
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developer in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as own IPs Ride and Gravel. For more information please visit www.milestone.it
The group’s publishing activities, marketing and distribution extend throughout Europe, America, Australia and Asia. Koch Media has more than 25 years of experience in the digital media business and has risen to become a leading global publishing partner. The Koch Media Group runs a multi-label strategy with fully owned publishing units such as Prime Matter, Deep Silver, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.
Additionally, as global publishing partner Koch Media has formed long-term multi-national publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, CI Games, Giants Software, Kalypso, Koei Tecmo, Konami, Paradox, Sega, SNK, Square Enix, Techland, Tripwire, Warner Bros, and many others.
With its parent company in Höfen, Austria, and the Publishing HQ in Munich, Germany, Koch Media owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
The Koch Media Group owns nine game development studios: Deep Silver Volition (Champaign, IL / USA), Deep Silver Dambuster Studios (Nottingham / UK), Deep Silver Fishlabs (Hamburg / Germany), Warhorse Studios (Prague / Czech Republic), Milestone (Milan / Italy), Voxler (Paris / France) , Flying Wild Hog (Warsaw, Kraków, Rzeszów / Poland), Free Radical Design (Nottingham / UK), Vertigo Games (Rotterdam /The Netherlands) and DigixArt (Montpellier, France). Additionally, the Koch Media Group collaborates with numerous independent development studios around the world.
Part of the Koch Media Group is also Koch Films, a leading European independent film distributor with business primarily in Germany, Switzerland, Austria and Italy as a cinema, TV, online and Home Entertainment distributor. The Koch Media Group also owns Gaya Entertainment, a leading video game merchandise company in Munich, Germany, and the Quality Assurance Facility in Olomouc, Czech Republic.
Koch Media is an Embracer Group company.